Registration vdieo team

Topics:
-Band/Choir
-Mentor Program

Group members:
Ravyn Silva
Victoria Luse
Kate Philbrick
Deirdre Murray
Mandy Taylor
Jordan Markun
Steven Carver
Austin Truskowski?

The Truman Show Essay

            Movies are all about what captures the audience’s attention, and the overall appeal to the audience. Without the audience, the movie would be worthless. The Truman Show depicts several interesting areas of the video production through the original score, camera angles and movements, and additions to the script.

The score in The Truman Show is very influential to many scenes of the movie. When Truman has flashbacks from his childhood, the music used captures the hearts of the millions of viewers around the world. The music creates depth for the flashbacks, making them seem so much more dramatic which gets the viewers attention. Also dramatic, is the music when Truman gets caught in the big storm towards the end of the movie. The music really makes the viewer feel like they are there with Truman, going through what he is going through. The music creates deeper emotions than there would be if the viewer was just watching live footage. It draws in the audience, capturing their full attention. When Truman is sailing away from his home, the music sets the mood that he is finally realizing what the big picture is, and what his life has been up to this point. He is finally understanding, and making his way out to learn more about himself. When he hits the wall of the dome, the music abruptly stops. This is for added effect to show his dreams just came to a stop, just like his boat. It’s a dead end, and it seems like there’s no way out, just like the stop of the music sets the mood for heartbreak. The score for The Truman Show enhanced the overall emotions towards the show the audience was viewing.

Camera shots were also used to enhance the audiences viewing of The Truman Show. The camera angles and movements helped give many shots more depth. The camera in Truman’s bathroom mirror really helped the audience get to know Truman for who he really was. We got to know him for who he was when no one, or so he thought, was watching. He let himself go and truly be the Truman he is. The camera hidden in the button of Truman’s shirt also let us get to know him a little better. From this angle, we got to see the world through Truman’s eyes. Without seeing Truman, we get to see his world and how it’s perceived through his eyes. Also showing us Truman’s perspective were the cameras on the boat he sails away in at the end of the movie. When he feels like he’s truly free from the worlds eyes, we see him being happier than he has ever been, experiencing something he’s always been deathly afraid of.  The camera shots used in the movie really help us see the world according to Truman, and get to know the real him.

Finally, to enhance the overall story The Truman Show is portraying, the additions to the script let us understand Truman’s life better. In the opening scene of the movie, we meet the actors that Truman knows as his family and friends. Through this scene, we get an insight of what The Truman Show is, and what it means to them. Although they are actors, they are Truman’s life. To him, they are all he knows, but to us, the perception of the show is sometimes un-natural. The interaction doesn’t always flow like real life would. It seems very scripted, especially when the characters stop to sell a product to the audience. It’s so un-natural, and odd to viewers. Their overall perception of the show is what really matters. Without the viewers, The Truman Show would be impossible. Truman’s story captures their hearts and through the show, they really feel like they know Truman. The show is easily comprehendible thanks to the additions to the script.

Thanks to the original score, the camera angles and movements, and the additions to the script, The Truman Show depicts several interesting areas of video production. The audience is what the movie is all about. What captures their attention, what draws them in, what helps them relate to the story is what makes a movie great.

ZAPP Ad

Super Bowl Comercial

What is the company?
Sony Play Station 2
Who is the target audience:
Football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, humor
How were camera shots and editing used to enhance the message?
Quick cuts
What is the slogan/message for the company?
Life in your world, play in ours
Was the message effective? Why or why not?

Yes, it was like the game so it made sense.

What is the company?
Budweiser
Who is the target audience:
Over 21
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Replay, variety or long shots and close ups
What is the slogan/message for the company?
Budweiser
Was the message effective? Why or why not?

Not really, it had nothing to do with the product.

What is the company?
Chrystler Crossfire
Who is the target audience:
Femals
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
Extreme close ups
What is the slogan/message for the company?
Drive and love
Was the message effective? Why or why not?

If you liked the car or the celebrity

What is the company?
Pepsi
Who is the target audience:
Soda drinkers and reality tv followers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, celebrity
How were camera shots and editing used to enhance the message?
Close ups and wide shots
What is the slogan/message for the company?
It’s a twist on a great thing
Was the message effective? Why or why not?

Yes, it was memorable and funny

What is the company?
FedEx
Who is the target audience:
FedEx users, older audience
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Flashback
What is the slogan/message for the company?
We deliver, no matter what
Was the message effective? Why or why not?

Yes, it’s funny and memorable

What is the company?
Dodge
Who is the target audience:
Men
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, action
How were camera shots and editing used to enhance the message?
Shaky, close ups
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?

I didn’t find it interesting

What is the company?
Gatorade
Who is the target audience:
Men, basketball followers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, celebrity
How were camera shots and editing used to enhance the message?
Action, wide shots
What is the slogan/message for the company?
Is it in you?
Was the message effective? Why or why not?

No, it didn’t have much to do with Gatorade

What is the company?
Sports Center
Who is the target audience:
People who watch sports center
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebriry
How were camera shots and editing used to enhance the message?
Wide variety of shots
What is the slogan/message for the company?
This is sports center
Was the message effective? Why or why not?

It was dull

What is the company?
H&R Block
Who is the target audience:
Tax payers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, celebrity
How were camera shots and editing used to enhance the message?
Variety, long shots
What is the slogan/message for the company?
Double check- We’ll find what others miss
Was the message effective? Why or why not?

No, I don’t pay taxes, so I don’t really care…

What is the company?
Bud Light
Who is the target audience:
21+
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Wide shots
What is the slogan/message for the company?
Make it a bud light
Was the message effective? Why or why not?

Yes, it was funny

Video Link :)

http://www.youtube.com/watch?v=EB_3HBM06E0

Camera Notes

INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
Camera
Tape
Tripod
Microphone
Headphones
Power
Light

• Shooting into a light source=
Silhouette

Button to adjust=
Backlight

• Where do you want your light source?
Light should always be behind the camera


• On what object should you focus the camera?
Nose

• No tripod=
BAD

• Date and Time=
Permanently recorded onto your tape
A NO-NO

• What's the difference between SP/EP?
Standard play/ Extended play

• Camera shoots in SP
• Pre-Roll-
2-3 seconds before you start your interview

• Post-Roll-
2-3 seconds after you finish your interview

CAMERA SHOTS:

***BACKGROUND: Dynamic=
Has some depth, not plain
Interviewee is at least 6-8 feet from wall
Interviewee IS the shot, not the poster

• 1 Shot=
Middle of the chest to above the head

• 1 Shot with graphic=
One shot with space on the side to add a graphic

• 2 Shot=
(Show only) Two people framed in

• CU-
Close Up

• MS-
Medium Shot

• LS-
Long shot

• ECU-
Extreme Close Up

• Rule of thirds-
Split the screen into three horizontal boxes and three vertical boxes to create a nine box grid for layout

CAMERA MOVEMENTS:
• Tilt-
Physically moving the camera lens higher or lower

• Pan-
Physically moving the camera lens left or right

• Zoom-
Getting closer and farther away from your subject (changing the focal length)

• Dolly-
Physically moving the camera to follow live action

LIGHTS
• Key-
The brightest light that shines on the subject
• Fill-
Fills in shawdows

• Back-
Separates the subject from the background

MICROPHONES:
• Unidirectional-
Picks up from one direction

• Omnidirectional-
Every direction (Used in cameras)

• Cardiod-
Unidirectional with a little more width (studio microphones)

• Lav/Lapel Microphone-
Crips onto shirts

• Boom Microphone-
On a pole used to be dropped into an area to recieve sound (unidirectional/cardiod)

Peer edits

I posted on laura gruhlkes and vicki luse's :)