Super Bowl Comercial

What is the company?
Sony Play Station 2
Who is the target audience:
Football fans
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, humor
How were camera shots and editing used to enhance the message?
Quick cuts
What is the slogan/message for the company?
Life in your world, play in ours
Was the message effective? Why or why not?

Yes, it was like the game so it made sense.

What is the company?
Budweiser
Who is the target audience:
Over 21
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Replay, variety or long shots and close ups
What is the slogan/message for the company?
Budweiser
Was the message effective? Why or why not?

Not really, it had nothing to do with the product.

What is the company?
Chrystler Crossfire
Who is the target audience:
Femals
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity
How were camera shots and editing used to enhance the message?
Extreme close ups
What is the slogan/message for the company?
Drive and love
Was the message effective? Why or why not?

If you liked the car or the celebrity

What is the company?
Pepsi
Who is the target audience:
Soda drinkers and reality tv followers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, celebrity
How were camera shots and editing used to enhance the message?
Close ups and wide shots
What is the slogan/message for the company?
It’s a twist on a great thing
Was the message effective? Why or why not?

Yes, it was memorable and funny

What is the company?
FedEx
Who is the target audience:
FedEx users, older audience
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Flashback
What is the slogan/message for the company?
We deliver, no matter what
Was the message effective? Why or why not?

Yes, it’s funny and memorable

What is the company?
Dodge
Who is the target audience:
Men
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, action
How were camera shots and editing used to enhance the message?
Shaky, close ups
What is the slogan/message for the company?
Grab life by the horns
Was the message effective? Why or why not?

I didn’t find it interesting

What is the company?
Gatorade
Who is the target audience:
Men, basketball followers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Action, celebrity
How were camera shots and editing used to enhance the message?
Action, wide shots
What is the slogan/message for the company?
Is it in you?
Was the message effective? Why or why not?

No, it didn’t have much to do with Gatorade

What is the company?
Sports Center
Who is the target audience:
People who watch sports center
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebriry
How were camera shots and editing used to enhance the message?
Wide variety of shots
What is the slogan/message for the company?
This is sports center
Was the message effective? Why or why not?

It was dull

What is the company?
H&R Block
Who is the target audience:
Tax payers
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor, celebrity
How were camera shots and editing used to enhance the message?
Variety, long shots
What is the slogan/message for the company?
Double check- We’ll find what others miss
Was the message effective? Why or why not?

No, I don’t pay taxes, so I don’t really care…

What is the company?
Bud Light
Who is the target audience:
21+
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Wide shots
What is the slogan/message for the company?
Make it a bud light
Was the message effective? Why or why not?

Yes, it was funny

Video Link :)

http://www.youtube.com/watch?v=EB_3HBM06E0

Camera Notes

INTERVIEWING:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
Camera
Tape
Tripod
Microphone
Headphones
Power
Light

• Shooting into a light source=
Silhouette

Button to adjust=
Backlight

• Where do you want your light source?
Light should always be behind the camera


• On what object should you focus the camera?
Nose

• No tripod=
BAD

• Date and Time=
Permanently recorded onto your tape
A NO-NO

• What's the difference between SP/EP?
Standard play/ Extended play

• Camera shoots in SP
• Pre-Roll-
2-3 seconds before you start your interview

• Post-Roll-
2-3 seconds after you finish your interview

CAMERA SHOTS:

***BACKGROUND: Dynamic=
Has some depth, not plain
Interviewee is at least 6-8 feet from wall
Interviewee IS the shot, not the poster

• 1 Shot=
Middle of the chest to above the head

• 1 Shot with graphic=
One shot with space on the side to add a graphic

• 2 Shot=
(Show only) Two people framed in

• CU-
Close Up

• MS-
Medium Shot

• LS-
Long shot

• ECU-
Extreme Close Up

• Rule of thirds-
Split the screen into three horizontal boxes and three vertical boxes to create a nine box grid for layout

CAMERA MOVEMENTS:
• Tilt-
Physically moving the camera lens higher or lower

• Pan-
Physically moving the camera lens left or right

• Zoom-
Getting closer and farther away from your subject (changing the focal length)

• Dolly-
Physically moving the camera to follow live action

LIGHTS
• Key-
The brightest light that shines on the subject
• Fill-
Fills in shawdows

• Back-
Separates the subject from the background

MICROPHONES:
• Unidirectional-
Picks up from one direction

• Omnidirectional-
Every direction (Used in cameras)

• Cardiod-
Unidirectional with a little more width (studio microphones)

• Lav/Lapel Microphone-
Crips onto shirts

• Boom Microphone-
On a pole used to be dropped into an area to recieve sound (unidirectional/cardiod)